- Product Directives
- Sales and Retail Directives
- Retail Trend Direction
- New York City and Los Angeles Store List, Guided Shopping Tours
- In-Store Event Manual
- Hosting In-Store Events
- Marketing Efforts
Summary
JTCG works to infuse brands with our broad range of skills in the fashion-lifestyle industry, as well as our experience with brands during resurrection and re-branding.JTCG has watched those efforts expand to ultimately focus and center brands as true staples in the world of lifestyle footwear.
Product Directives
Trend, Color and Material Forecasting
JTCG presents the client with color and material trend boards, suitable "stories;" visual templates for collaboration between trend materials and color.JTCG supplies the client with clear and concise statements of trend, color, and associated visuals.
Product Development and Merchandising
JTCG supplies product direction- inclusive of all initial Men's and Women's Lifestyle Footwear development and Merchandising.Market Analysis
JTCG's Women's and Men's Footwear Market Analysis enables clients to fully understand all of the different divisions of the Women's and Men's Footwear Market - on a product, consumer, and retail level.JTCG presents a clear summary of all of the client's existing styles, and ultimately enables the client to move forward with product and sales efforts, having a clear understanding of its place within the market.
Sales and Retail Directives
Global Account Lists
JTCG contributes to and organizes focused Global Account Lists; Inclusive of Top-Tier Priority Accounts, Independents, and Majors/Department Stores. This list is utilized by Sales Representitves and Management to solicit new accounts, and utilized as a Global Contact List for the brand.Trade Shows
JTCG deploys relationships with the directors of the below trade shows (WSA Collections, Project, ENK International Trade Shows) to ensure clients are accepted as exhibitors - and secures prime placement within the markets.JTCG facilitates the initial introductions to potential new retail partners and press.
Retail Trend Direction
New York City and Los Angeles Store List, Guided Shopping Tours
JTCG supplies a master list to associates on the client's team, and hosts shopping trips to prime/valid retail stores in NYC and Los Angeles. This provides clear brand direction, inspiration, trend, and a view of the retail world to which the client should be aspiring to sell.In-Store Event Manual
JTCG provides a detailed guide to facilitate trunk shows for both Major/Department Store Accounts and Independents. This also includes a guide for Sales Representives to use when holding formal and informational training sessions for Sales Associates with the client's retail partners- to facilitate brand knowledge and awareness.Hosting In-Store Events
JTCG secures the client's Trunk Shows at important retail partners to optimize brand visibility for industry professionals and consumers.JTCG coordinates all the details and logistics, including design of promotional materials, event listing on the store's press materials, DJ, and Beverage Sponsor.
JTCG secures prime placement within the store to showcase the client's collection- hosts the trunk show; presenting and discussing brand direction and product with consumers.