Jasmine Takanikos is the founder and CEO of Jasmine Takanikos Consulting Group, a firm providing integrated marketing, branding & business development strategies to consumer lifestyle companies throughout the world.
Founded in 2007, Takanikos has worked with established brands and small businesses in areas including brand strategy, integrated marketing, strategic planning, business development, creative direction, and digital strategy.
Takanikos is also the creator of the global workshop and lecture series, BrandHuman centering around the importance of building lasting relationships with one’s core constituencies through the exploration of the self. Through interactive analysis of self positioning Takanikos aids in creating and cultivating online brand identities that synergistically align with the clients’ offline objectives. This approach, which is integrated into many of Takanikos’ strategic campaigns, has become a sought-after tool and as a result, a BrandHuman series has been created in partnership globally with Soho House, Takanikos presents monthly talks at the LA, Malibu and New York Houses.
Supporting her distinct business platform, Takanikos teaches a course she created called Centering Your Brand for the Continuing Education department at PARSONS The New School of Design, and Brand Human at Pratt Institute.